Sustainability Marketing and Branding

Harvard Extension School

MGMT E-6630

Section 1

CRN 15433

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This course develops the knowledge and skills necessary to successfully market sustainable products and services. At the end of the course students are able to understand the key elements of developing a successful marketing strategy and branding approach for a sustainable market offering. The course also reviews global trends and issues that influence sustainable product success.

Registration Closes: August 29, 2024
Credits: 4

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Term

Fall Term 2024

Part of Term

Full Term

Format

Live Attendance Web Conference

Credit Status

Graduate

Section Status

Open

Instructor Info

Thomas Murphy, MBA

Professor of Practice, Graduate School of Management, Clark University


Meeting Info

F 1:30pm – 3:30pm (9/3 – 12/21)

Participation Option: Online Synchronous

Deadlines

Last day to register: August 29, 2024

Prerequisites

MGMT E-6615 or the equivalent. Introductory marketing or management course or one year of work experience in a business-to-business, business-to-consumer, or nonprofit organization.

Notes

This course meets via web conference. Students must attend and participate at the scheduled meeting time.

Syllabus

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Tuition

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All Sections of this Course

CRN Section # Participation Option(s) Instructor Section Status Meets Term Dates
15433 1 Online Synchronous Thomas Murphy Open

F 1:30pm – 3:30pm

 Sep 3 to Dec 21
33345 1 Online Synchronous Thomas Murphy Field not found in response. TTh 12:00pm - 3:00pm
 Jun 24 to Aug 9

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