Sustainability Marketing

Harvard Summer School

MGMT S-6630

Section 1

CRN 33345

View Course Details
This course develops the knowledge and skills necessary to successfully market sustainable products and services. At the end of the course students are able to understand the key elements of developing a successful marketing strategy and branding approach for a sustainable market offering. The course also reviews global trends and issues that influence sustainable product success.

Registration Closes: June 20, 2024
Credits: 4

View Tuition Information

Term

Summer Term 2024

Part of Term

Full Term

Format

Live Attendance Web Conference

Credit Status

Graduate

Section Status

Field not found in response.

Instructor Info

Thomas Murphy, MBA

Professor of Practice, Graduate School of Management, Clark University


Meeting Info

TTh 12:00pm - 3:00pm (6/24 - 8/9)

Participation Option: Online Synchronous

Deadlines

Last day to register: June 20, 2024

Prerequisites

Working knowledge of marketing or customer engagement.

Notes

This course meets via web conference. Students must attend and participate at the scheduled meeting time. Not open to Secondary School Program students.

Syllabus

Learn More

Tuition

View Tuition Information

All Sections of this Course

CRN Section # Participation Option(s) Instructor Section Status Meets Term Dates
15433 1 Online Synchronous Thomas Murphy Open

F 1:30pm – 3:30pm

 Sep 3 to Dec 21
33345 1 Online Synchronous Thomas Murphy Field not found in response. TTh 12:00pm - 3:00pm
 Jun 24 to Aug 9

This Course May Contribute to: