Social Media Management

Jemalyn Griffin is an integrated marketing communications industry expert and advertising and public relations Professor of Practice for the College of Journalism and Mass Communications at the University of Nebraska-Lincoln (UNL). She currently serves as the executive director of Jacht Advertising Agency in downtown Lincoln and the faculty advisor for Public Relations Student Society of America (PRSSA). Griffin is also a board member of the First Gen Nebraska Advisory Board and serves as the Husker Dialogues marketing and communications co-chair for the Office of Diversity and Inclusion. In 2016, Griffin acted as the director of content and digital marketing services at Harvard University's Division of Continuing Education (DCE) in the Office of Strategic Growth Initiatives, where she managed integrated content and digital marketing strategy across four separate brands in social media management, web development, content marketing, and digital advertising. Griffin maintains her connection to Harvard by serving as an instructor at Harvard Extension School, Harvard Summer School, and Harvard Professional Development Programs. Before her time at Harvard, she also served as the director of marketing communications for the UNL Office of Graduate Studies and the assistant director of recruitment for the Hixson-Lied College of Fine and Performing Arts. Her role in managing integrated marketing campaigns helped the college earn six nationally recognized awards from American Marketing Association, American Advertising Federation, and CASE. Griffin's work in public relations for non-profit organizations in San Diego and New York City, including Public Relations Society of America and New York Historical Society, gives her dynamic perspective on social media, brand management, marketing production services, and digital storytelling. Griffin graduated with her BA in public relations from San Diego State University and her MA in integrated media communications from UNL.