Would you like to study and apply approaches that cause sales and sales management success? Would you like to work with professionals—instructors and fellow students—who are committed to help others perform even better? This highly interactive, action-oriented course is designed using accelerated learning and distance learning best practices and is improved each year based on student feedback. Professional selling topics include purpose, urgent/important matrix prioritization, trust, sales and buying processes, prospecting, negotiating, opening partnerships, motivation, and sales management, as well as topics of compensation, territory management, coaching, and training sellers. Teaching methods include student-led conversations, real-life cases, techniques such as the trust call, the inspiration equation, and coaching with strengths, weaknesses, opportunities, and threats (SWOT) and dynamic integrated coaching for executives (DICE). Students can expect to discover and make new selling and sales management strategies and tactics.
John Westman has led commercial efforts, including marketing, sales, business development, and strategic partnerships resulting in improved business results for health-care companies. He is currently Vice President (VP) for Citius Pharmaceuticals. Prior to working at Citius, he was co-founder and executive vice president for Novellus Inc., a biotechnology start-up that developed transformational therapies for devastating diseases. Westman teaches at Harvard Extension School, Harvard Professional & Executive Development, and Boston College. Prior positions include corporate VP for Fresenius Medical Care's hospital business, general manager for NxStage Medical's critical care business, and VP of business development for PharMetrics, Inc., a venture capital-backed pharmaceutical information start-up that was sold to IMSHealth. Westman was chief revenue officer at Decision Resources, where he led global marketing, sales, and customer service functions. He held leadership positions at Baxter Healthcare's renal division in global and North American marketing and sales, and was a Bain and Baxter consultant. He has a BA in French and English from Colgate University, an MA in international relations from the University of Wisconsin, an MBA in marketing and finance from Kellogg Graduate School of Management, and was a Fulbright Scholar. Westman is on the Global Trade Advisory Board for ThistleFarms.org, was on the board for Athletes Serving the Community and the Alliance for Healthcare Strategy and Marketing, and ran the United Way campaign for Baxter's renal division.
Cherilynn Castleman is an executive sales coach, keynote speaker, and instructor at the Harvard Extension School. She also serves as a sales coach for Harvard Business School. With over 30 years of experience as a Fortune 500 global sales executive—including a decade in market-facing roles—she teaches sales leadership through the lens of artificial intelligence (AI) fluency, relationship intelligence, and inclusive excellence. Castleman is the Managing Partner of CGI LLC, a coaching and training firm that helps organizations shorten sales cycles, expand deal sizes, and build high-trust buyer relationships. She has advised global leaders including Salesforce, Amazon, LinkedIn, T-Mobile, and Experian. She is a Salesforce Top Sales Influencer and LinkedIn Sales [In]sider (2020-2025). A bestselling author (What's in the C.A.R.D.S.?), Castleman is also a Udemy course creator on AI-powered, relationship-driven selling. Her work has been featured in LinkedIn, Sales Hacker, HubSpot, Entrepreneur, and Yahoo Finance. Castleman holds an executive MBA from Colorado State University and is passionate about the intersection of technology, trust, and transformation. Her teaching philosophy equips sales managers and teams to integrate generative AI tools while building executive presence, financial fluency, and coaching confidence. Her mission is to empower one million women of color to thrive in leadership by 2030—and to prepare all professionals to lead with purpose in today's AI-driven marketplace.