Marketing Management

Dr. Susan Hughes-Isley is an accomplished marketing brand strategist and award-winning professor. As the former vice president of marketing and sponsorship development for Atlanta's DeKalb Convention and Visitors Bureau, she led strategic global marketing and sponsorship initiatives during the US Olympic Games in Atlanta. Her responsibilities later involved marketing Atlanta throughout the southeast region and around the world as a travel and hospitality destination. Over 90 percent of Hughes-Isley's career span has been in sales and marketing with local and national media outlets including Atlanta's number one television news station WSB TV and a cable firm comprised of marketing ten cable networks including ESPN, CNN, Headline News, TNT, BET, VH1, MTV, Discovery Channel, and A&E. She is the author of the book Nurture Selling and has written several publications for the University of Georgia Small Business Development Center. While her accomplishments have led to several public speaking engagements and awards in education and business, she is especially driven and committed to helping students reach new levels of academic and professional success. Hughes-Isley's broad credentials and expertise allow her the opportunity to teach in three different disciplines. Currently, she resides in Atlanta and teaches at Georgia State University. She obtained a BS degree from Indiana State University in radio, television, and film, and holds a MA degree from the University of Nebraska-Lincoln in journalism and mass communications. She earned a PhD from Colorado State University in education and human resource studies, with a specialization in educational leadership. She holds dual industry certifications in digital marketing from both the American Marketing Association and Digital Marketing Institute.