Branding Strategy

Harvard Extension School

MGMT E-6100

Section 1

CRN 24567

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This course covers the principles and practices of brand management. The course content focuses on applied strategies and tactics used by marketers to build and reinforce successful global brands for products, services, and corporate social responsibility.

Instructor Info

Thomas Murphy, MBA

Professor of Practice, Graduate School of Management, Clark University


Meeting Info

F 1:30pm - 3:30pm (1/27 - 5/17)

Participation Option: Online Synchronous

Deadlines

Last day to register: January 23, 2025

Notes

This course meets via web conference. Students must attend and participate at the scheduled meeting time.

Syllabus

All Sections of this Course

CRN Section # Participation Option(s) Instructor Section Status Meets Term Dates
24567 1 Online Synchronous Thomas Murphy Open F 1:30pm - 3:30pm
Jan 27 to May 17