Social Media Management

Jemalyn Griffin is an executive educator, public relations strategist, and strategic communication leader with over a decade of experience in higher education, consulting, and digital media. She currently serves as Executive Director of Jacht Agency and Associate Professor of Practice at the University of Nebraska-Lincoln, where she has led award-winning student-run agencies, driven university-wide strategic initiatives, and built strong industry partnerships. Previously, Griffin served as Director of Content and Digital Marketing at Harvard University's Office of Strategic Growth Initiatives, where she managed a $3.5 million budget, led cross-functional teams, and developed comprehensive content, search engine optimization (SEO), and digital strategies to drive measurable growth across professional and academic programs. She has also led innovative social media initiatives, designing strategies that leverage analytics, audience insights, and emerging trends to create impactful engagement and strengthen brand presence. She holds a BA in journalism (public relations) from San Diego State University and an MA in integrated media communications from the University of Nebraska-Lincoln. Recognized with numerous honors—including Public Relations Society of America (PRSA), American Marketing Association (AMA), and university impact awards—Griffin is known for building high-performing teams, advancing experiential learning, and leveraging strategic communications to create meaningful stakeholder engagement.