Marketing Management

Harvard Extension School

MGMT E-6000

Section 1

CRN 25786

View Course Details
In this comprehensive and practical introduction to marketing management, students improve their ability to make effective marketing decisions, including assessing marketing opportunities and developing marketing strategies and implementation plans. Course topics include market-oriented strategic planning, marketing research and information systems, buyer behavior, target market selection, competitive positioning, product and service planning and management, pricing, distribution, and integrated communications—including advertising, public relations, internet marketing, social media, direct marketing, and sales promotions. Through a combination of interactive discussions, cases, practical examples, individual assignments, and a group project, the course applies marketing topics to consumer and business-to-business products, services, and nonprofit organizations. Students gain significant experience in communicating and defending their marketing recommendations and building on the ideas of others.

Instructor Info

Shawn P. O’Connor, MBA

Founder and Chief Executive Officer, DWUS, Inc.


Meeting Info

T 8:10pm - 10:10pm (1/27 - 5/17)

Participation Option: Online Synchronous

Deadlines

Last day to register: January 23, 2025

Notes

This course meets via web conference. Students must attend and participate at the scheduled meeting time.

Syllabus

All Sections of this Course

CRN Section # Participation Option(s) Instructor Section Status Meets Term Dates
34220 1 Online Synchronous Susan Hughes-Isley Open MW 6:30pm - 9:30pm
Jun 23 to Aug 8
25786 1 Online Synchronous Shawn O'Connor Open T 8:10pm - 10:10pm
Jan 27 to May 17
24308 2 Online Synchronous Scott Mantie Open Th 7:40pm - 9:40pm
Jan 27 to May 17
35887 2 Online Synchronous Shawn O'Connor Open TTh 6:30pm - 9:30pm
Jun 23 to Aug 8