Platforms and Artificial Intelligence: A Business Model

Harvard Summer School

MGMT S-5460

Section 1

CRN 36090

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A business model describes the way that any entity—a corporation, nonprofit, or decentralized autonomous organization (DAO)—creates and delivers value to customers and, in return, captures value from them, often in revenue. The most significant business innovation in the last 20 years has been the multi-sided platform, where companies like Amazon, Airbnb, Alphabet's Google Adwords, and Apple's App Store connect buyers to sellers. This type of business model dominates markets, industries, competitors, and customer preferences. Despite its familiarity, this business model enjoys non-traditional economics, operations, strategy, and impact from advances in artificial intelligence (AI). This course empowers students with principles, examples, and recipes to design and analyze multi-sided platforms.

Instructor Info

Ted Ladd, PhD

Professor of Entrepreneurship and Innovation, Hult International Business School


Meeting Info

MW 6:30pm - 9:30pm (6/22 - 8/7)

Participation Option: Online Synchronous

Deadlines

Last day to register:

Notes

This course meets via web conference. Students must attend and participate at the scheduled meeting time. See minimum technology requirements. Not open to Secondary School Program students.

Syllabus

All Sections of this Course

CRN Section # Participation Option(s) Instructor Section Status Meets Term Dates
36090 1 Online Synchronous Edward Ladd Open MW 6:30pm - 9:30pm
Jun 22 to Aug 7