Next Generation Business Models: Creating the Next Airbnb

Ted Ladd is a professor of entrepreneurship at Hult International Business School. His teaching and research focus on the design, economics, and strategy of multi-sided platforms. He has won fourteen Best Teacher of the Program awards at Hult, along with a Fulbright Distinguished Chair award and several grants from the National Science Foundation. He founded, led, or otherwise participated in five software startups. The most recent was acquired by Google to become its Wear OS smartwatch platform. He was a BA triple major at Cornell and holds an MBA from Wharton, an MA in international economics from Johns Hopkins, and a PhD from Case Western. He and his wife and their dog, The Project, live in Jackson Hole, Wyoming.