Introduction to Visual Communication Design

This course introduces students to a theory-driven, hands-on approach to visual communication design. Students learn about vector and raster graphics, designing for target audiences, accessibility, and editing photographs using some of the most commonly used photo editing software in the visual design industry. Topics include, but are not limited to, the elements and principles of design, color theory, visual perception, typography, symbolism, logos, brand identity, and information design. Connections to current and historical contexts of visual communication and the graphic arts are interwoven throughout the course. Students share design work and take part in design critiques and written discussions, as both designers and peers.