Execution is Everything: How to Build a Successful Business

Harvard Extension School

MGMT E-5395

Section 1

CRN 17058

View Course Details
While many aspiring entrepreneurs spend months or even years agonizing about the idea for their new venture, the vast majority of new business ventures fail. This is because aspiring entrepreneurs underestimate the importance of execution. In this course, students learn how to assemble, grow, and develop the ideal team; how, when, and from whom to raise capital; how to choose the best legal structures and contracting practices for your business; how to trademark your brand and patent any inventions; how to maximize the impact of your start-up marketing spend from public relations to digital marketing; and how to most effectively and efficiently maintain the financial records of a new venture. This course also includes opportunities to put each of these skills into practice so that when students are ready to launch their business, they can maximize the probabilities of success.

Instructor Info

Shawn P. O’Connor, MBA

Founder and Chief Executive Officer, DWUS, Inc.


Meeting Info

W 8:10pm - 10:10pm (9/3 - 12/21)

Participation Option: Online Synchronous

Deadlines

Last day to register: August 29, 2024

Notes

This course meets via web conference. Students must attend and participate at the scheduled meeting time.

Syllabus

All Sections of this Course

CRN Section # Participation Option(s) Instructor Section Status Meets Term Dates
17058 1 Online Synchronous Shawn O'Connor Open W 8:10pm - 10:10pm
Sep 3 to Dec 21