Designing Digital Media Products: Value Creation in Artificial Intelligence Production

Dr. Gloria Tam is a learning design expert specializes in behavioral science. Tam has over two decades of experience designing educational experiences across executive education, higher education, and public sector settings. She is a Professor at Minerva University, an education technology institution known for its active, science-of-learning-based pedagogy. Previously, Tam served as the Director of Online Course Design and Pedagogy at Harvard University's Division of Continuing Education (DCE), where she led DCE's course design strategy and partnered with faculty to embed inclusive pedagogy, learning science, and technology-enhanced approaches into their teaching. She also championed several artificial intelligence (AI)-related initiatives within DCE's teaching and learning unit, guiding the responsible and effective integration of generative AI into instructional practice. Before Harvard, she served as Global Director of BCG U at Boston Consulting Group, where she led the global client upskilling, learning, and enablement unit. In that role, her team developed and launched executive programs on AI in business, climate and sustainability, leadership, and strategic problem solving, working closely with senior leaders across subject domain and expertise to transform organizational learning. She also served as Executive Director of the Center for Customer Insights at Yale School of Management, where she designed and led executive education on behavioral science, decision-making, and consumer insights. Tam holds a PhD in cognitive science/neuroscience from the University of Cambridge.

Luis Poza-Garcia is the Director of Course Design for Non-Credit Learning at Harvard University's Division of Continuing Education (DCE), where he leads the design and strategy for online and hybrid programs in Professional and Executive Development (P&ED). With over two decades of experience in education, instructional design, and educational technology, Poza-Garcia is passionate about creating engaging, rigorous, and inclusive learning experiences for mid-career professionals worldwide. Before joining Harvard, Poza-Garcia held leadership roles at Tufts University's Fletcher School of Law and Diplomacy, the University of Massachusetts, Boston, and several institutions in London, including King's College London and Westminster Adult Education Service. His international background, spanning Spain, the United Kingdom, and the United States, deeply informs his learner-centered approach and commitment to global accessibility. Poza-Garcia holds an MEd in instructional design (summa cum laude) from the University of Massachusetts, Boston and a bachelor's degree in English from Middlesex University, London. Throughout his career, he has specialized in designing programs that not only deliver knowledge but foster professional transformation.