Strategic Business Analytics

This course provides a comprehensive exploration of how data analytics can be leveraged strategically to drive business decision-making and enhance organizational performance. Through a combination of theoretical frameworks, practical applications, and case studies, students delve into the fundamental concepts of data-driven decision-making, including data collection, analysis, interpretation, and visualization techniques. The course emphasizes the strategic integration of analytics across various business functions, such as marketing, finance, operations, and human resources, to optimize processes, improve efficiency, and gain competitive advantage. By examining real-world examples and industry best practices, learners develop the skills to identify business opportunities, extract actionable insights from data, and formulate data-driven strategies to address complex challenges and drive sustainable growth in dynamic market environments.