The Global Business of Sports

Harvard Summer School

MGMT S-5500

Section 1

CRN 36086

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This course is a deep dive into the global business of sports organizations. Whether it is professional baseball, basketball, American football, European football, ice hockey, or lacrosse, first and foremost these are all for-profit businesses. Due to advances in communication technology in the past 25 years, all of these sports are readily available to the average consumer. These global sports organizations share a common focus on management, marketing, intellectual property, branding, and licensing issues across the industry. Topics to be explored include new and established league and team development and marketing strategies; legal issues, including intellectual property and licensing; corporate sports sponsorship; broadcasting contracts; licensed merchandise; event management; the role of agents; and athletes as endorsers. The perspective may be global strategy-based with an orientation to building a regional and/or global fan base, viewers, sponsorships, and revenues. Furthermore, American collegiate sports are explored to address the evolving market forces that have converged to create collegiate super conferences driven by television and merchandizing sponsor revenues streams, and the impact of name-image-likeness (NIL) for the elite collegiate athlete.

Instructor Info

Peter Marber, PhD

Director, Wealth Management, New England Capital & Treasury


Damian Sassower, MBA

Chief Emerging Market Fixed Income Strategist, Bloomberg


Meeting Info

TTh 6:30pm - 9:30pm (6/22 - 8/7)

Participation Option: Online Asynchronous or Online Synchronous

In online asynchronous courses, you are not required to attend class at a particular time. Instead you can complete the course work on your own schedule each week.

Deadlines

Last day to register:

Notes

This course meets via web conference. Students may attend at the scheduled meeting time or watch recorded sessions asynchronously. Recorded sessions are typically available within a few hours of the end of class and no later than the following business day. See minimum technology requirements. Not open to Secondary School Program students.

Syllabus

All Sections of this Course

CRN Section # Participation Option(s) Instructor Section Status Meets Term Dates
36086 1 Online Asynchronous, Online Synchronous Team Taught Open TTh 6:30pm - 9:30pm
Jun 22 to Aug 7