To succeed in the future, managers must develop the resources and capabilities needed to gain and sustain advantage in competitive markets both traditional and emerging. The way in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy. This course introduces the concept of strategic management through case analyses, and considers the basic direction and goals of an organization, the environment (social, political, technological, economic, and global factors), industry and market structure, and organizational strengths and weaknesses. The emphasis is on the development and successful implementation of strategy in different types of firms across industries.
Registration Closes: January 23, 2025
Credits: 4
View Tuition Information Term
Spring Term 2025
Part of Term
Full Term
Format
Online
Credit Status
Graduate
Section Status
Waitlisted