Planning Successful Websites and Applications

There are many options to build a website, from website builders to coding a site from scratch. Regardless of the option you choose to build the site, a solid planning process is crucial to produce an effective site. Questions such as what is significant about the product, for whom the product exists, and how should the product information be organized need to be addressed upfront. In this course, students learn to plan and design a website or web application, including choosing a target audience, defining site goals and reconciling these with user and business goals, establishing a brand and a tone of voice, and designing a page architecture. Students select two projects and then create a complete plan for each. These plans can serve as a blueprint for anyone charged with building the corresponding website. This course is not a coding course. It focuses on the other aspects of website and web application creation to set the stage for building better sites that get results.