Mastering Go-To-Market Strategy

Areen Shahbari has almost 20 years of corporate, business training, entrepreneurship, and consulting experience. She has advised hundreds of companies in the US and overseas since 2011, specializing in human centricity, strategy, and innovation. Shahbari is also a business instructor at Harvard Extension School and Stanford University, and has developed and led over 200 business courses, workshops, and training programs in the US and seven other countries. She founded Cactus International in 2013 to promote women's entrepreneurship and helped numerous women from the Middle East/North Africa (MENA) regions start and grow their businesses. Formerly, she worked in the media industry as a programming director, television producer, journalist, and TV host of six shows. Shahbari has an MBA from Simmons University School of Business and a BA in psychology and communication. She is a Fulbright Alumna and a member of the Beta Gamma Sigma honor society. She is also an award-winning entrepreneur and business instructor.