Logo Design and Brand Identity

Harvard Extension School

DGMD E-52

Section 1

CRN 26648

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This course provides students with a comprehensive, in-depth theoretical and design-based understanding of logo design and brand identity from a visual communication perspective. Topics include logos and branding in corporations, education, medicine, and start-ups. Attention is placed on logos and branding surrounding digital, print packaging, and mobile interfaces, as well as a focus on brand recognition and longevity. Students gain an appreciation for personal branding and spend time developing this during the course of the semester.

Registration Closes: January 23, 2025
Credits: 4

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Term

Spring Term 2025

Part of Term

Full Term

Format

Online

Credit Status

Graduate, Noncredit, Undergraduate

Section Status

Open

Instructor Info

Athir Mahmud, PhD

Consultant


Meeting Info

1/27 to 5/17

Participation Option: Online Asynchronous

In online asynchronous courses, you are not required to attend class at a particular time. Instead you can complete the course work on your own schedule each week.

Deadlines

Last day to register: January 23, 2025

Prerequisites

A prior basic understanding of design is usually helpful, especially the use of digital design applications.

Syllabus

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Tuition

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All Sections of this Course

CRN Section # Participation Option(s) Instructor Section Status Meets Term Dates
26648 1 Online Asynchronous Athir Mahmud Open Jan 27 to May 17

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