Elevating Management Using AI and Machine Learning

Artificial intelligence (AI) and machine learning have long transformed the way companies do business, interact with customers, innovate, and succeed in ever-competitive landscapes. Yet exposure to these concepts has been reserved to technical people with computer programming backgrounds. This course democratizes this knowledge and introduces businesspeople to advanced analytics methods through a much more familiar spreadsheet format, rather than programming languages. This approach eliminates the need for complex mathematics and instead uses conceptual explanations to answer universal business questions. Students perform analyses and make predictions in Excel (with appropriate add-ons) on finance, marketing, and operations examples. Upon completing this course, students can better guide and interact with their machine learning counterparts to make informed, data-driven business decisions.