Economic Tools for Business Decision-Making

The key distinctive feature of this highly interactive course is that students discover how to use and apply practical, relevant microeconomic tools to make better company decisions. The ability to do so has been proven to be widely effective at improving company bottom-line performance based on numerous real-world strategy, quantitative marketing, and pricing projects. Through practical team exercises, experiments, short cases, and simulations of problems drawn from real-world projects, students learn how to tailor and tweak core microeconomic and game-theoretic concepts and drive results. Students understand how to do so in environments where informational assumptions of microeconomic textbooks rarely hold and where companies and competitors are not as rational as the theory portrays. At the end of the weekend, students leave with a set of effective tools for making evidence-based and customer-centric decisions in the areas of market creation and launch strategy, pricing strategy and tactics, and bid preparation and execution in tenders and auctions.