Disruptive Marketing: Innovation, Technology, and Globalization

Dr. Susan Hughes-Isley is a global brand strategist, marketing and management consultant, and author of Echoes of Hope: Unleash Inner Strength to Turn Setbacks Into Comebacks. An international award-winning professor, she is a tenured faculty member at Georgia State University and also teaches marketing management at Harvard Extension School. A former Vice President of the Atlanta Convention & Visitors Bureau, she has led worldwide marketing and sponsorship initiatives and worked with major brands including CNN, ESPN, MTV, Discovery Channel, and the Olympic Games. Blending industry expertise with scholarship, Isley has helped organizations and individuals build brand equity and achieve new levels of success while cultivating thought leaders around the world. She holds degrees from Indiana State University, the University of Nebraska-Lincoln, and Colorado State University, along with a graduate certificate in marketing management. She is also dually certified in digital marketing as a certified digital marketing professional (CDMP) through the Digital Marketing Institute and a professional certified marketer (PCM) through the American Marketing Association.