Developing Business Ideas

This course is designed for students who are driven to solve problems, tackle challenges, capitalize on trends, or seize opportunities, whether they are personal, within the workplace, or on a global scale, and those who are seeking collaborators to join them on entrepreneurial endeavors. We delve into the essentials of idea assessment, ideation techniques, and collaborative entrepreneurship, empowering students to transform their visions into tangible reality. Throughout this course, students explore the fundamentals of innovation and ideation, learning to identify business opportunities and generate creative ideas that drive value; master the art of assessing business ideas using evaluation criteria to ensure feasibility, desirability, and viability; and dive deep into value proposition design and business model canvas methodologies, discovering how to craft compelling value propositions and design robust business models. Students learn to embrace the lean start-up approach, iterating ideas and employing innovation tactics to enhance feasibility, desirability, and viability. The course helps students to validate their business ideas through practical exercises and team collaboration, refining their concepts and ensuring their potential success. Students engage in pitch development exercises, working collaboratively to develop persuasive pitches that demonstrate the desirability, viability, and feasibility of new business ideas. Through a series of interactive exercises, group discussions, and brief presentations, students hone their ideation skills, refine their value propositions, and develop compelling business models. Finally, students have the opportunity to deliver pitches effectively and confidently, gaining buy-in, securing resources, and winning stakeholders' support for their innovative ventures. Regardless of whether students have a specific business idea in mind, this course equips them with the tools and knowledge to develop innovative concepts and refine their ability to innovate. By the conclusion of the course, students have cultivated entrepreneurial thinking skills and acquired practical frameworks for success.