Branding Strategy

Patricia Hambrick has over 25 years of global marketing experience. As Master Lecturer at Boston University's Questrom School of Business, Hambrick teaches branding, marketing management, and global marketing courses at the MBA level, consistently being rated by students as one of the highest performing faculty. Hambrick's employers and clients include global companies such as Reebok, Timberland, and the enterprise of Andre Agassi; women's high-end brands such as L'Oreal, Lindt, and J. Jill; health care companies such as Fresenius and InterWell Health; and consumer electronic companies such as XBox, Bose, and Cheney Instruments. Hambrick has also worked with companies to build new consumer markets: eDiets.com, the first online dieting site; Kozmo.com, the first online one-hour delivery service; and BagBorroworSteal.com, Netflix for high-end handbags and the precursor to online flash sales sites. Hambrick has won numerous awards including Ad Age's Most Influential People in Marketing, Sporting Goods Business Woman of the Year, and Women's Sports 20 Most Influential People. Hambrick has a BS degree from the University of California at Berkeley and an MBA from the Thunderbird School of Global Management in Arizona.