Applied Techniques for Selling and Career Success

This on-campus, active learning weekend is an immersive learning experience to help students who are working in sales, marketing, operations, finance, or research and development, or are entrepreneurs refine their selling and persuasion methods and adapt them to their specific needs and environment. Students engage deeply with proven selling and persuasion methods and tailor approaches to real-time situations. Students present and discuss their recommendations on how to best improve their abilities to inspire positive actions that make clients, colleagues, and themselves even more successful. Students work on their own and their colleagues' real-life situations that challenge them to consider new approaches based on neuroscience and best practice insights. Invited guests elaborate on key learnings. There is a contest for most valuable takeaways written by students, prizes for the winners, and each student creates their action plan based on the weekend experience. This course is applicable to students at various stages of their careers, from entry-level to pre-C-suite executives.