Exhibition Design Through Narrative

César Zapata has a career spanning over three decades with experience in product, furniture, lighting, and exhibit design. Zapata's approach to design centers around immersive storytelling, using traditional and new media in creative and thought-provoking ways to encourage interactivity and visitor participation. Zapata collaborates with multidisciplinary teams to capture the audience's interests and bring big ideas to life. He transforms exhibition concepts into physical form and audiovisual interest. He works closely with curators, educators, scholars, architects, new media artists, and facility managers to ensure functionality, safety, and durability for artifacts and visitors. In addition to his professional practice, Zapata enjoys teaching design methodology and has lectured and taught at museums and design schools in several countries. His students benefit from his expertise in exhibition design theory and practice, gaining valuable skills to apply to their projects.