To succeed in the future, managers must develop the resources and capabilities needed to gain and sustain advantage in competitive markets—traditional and emerging. The way in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy. This course introduces the concept of strategic management through case analyses, and considers the basic direction and goals of an organization, the environment (social, political, technological, economic, and global factors), industry and market structure, and organizational strengths and weaknesses. The emphasis is on the development and successful implementation of strategy in different types of firms across industries.
Registration Closes: June 20, 2024
Credits: 4
View Tuition Information Term
Summer Term 2024
Part of Term
3-week session I
Format
Live Attendance Web Conference
Credit Status
Graduate
Section Status
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